Jason Isbell. The company also caught flak last week over a strange controversy regarding ads featuring Mary J. Blige. The ads showed Blige seeming to endorse the company, though Suno yanked the videos as she herself hadn't approved them.

Still, as this latest deal shows, Suno has steadily carved out a lane in the music business as the industry has sought to keep ahead of the AI era.

 We have always shared a common goal with Believe to support independent artists at all stages of their careers. This partnership will significantly expand opportunities for independent artists, giving them access to creative tools, new paths to distribute their music through Believe and TuneCore, and more exposure , Suno CEO Mikey Shulman said in a statement.  We've been laying the foundation for the next generation of Suno, strengthening our safeguards, expanding our industry partnerships, and learning from artists testing our upcoming music models. We're thrilled to work with Believe on innovative product experiences that will give their artists new ways to earn and build even deeper connections with their fans.