well as performers including Sarah McLachlan, Shirley Manson, Mitski and Bikini Kill.

Staffers have also devised some intriguing ways to call attention to the show as it ramps up for the fall. A limited-edition butter schmear, Drew's Berry-More Butter, was created in collaboration with Pop Up Bagels, and will be available at all locations between September 17 and 30. The show is teaming up with Nextdoor for a season-long nationwide  Drew-Gooder  initiative that spotlights inspiring people making a difference in their communities. And a partnership with Geeks Who Drink Pub Quizzes will bring Drew-inspired trivia to venues across the country.

Producers believe Barrymore has a significant audience that watches her on social media, says Kurtz, and that has spurred the program to take new swings even as the show matures.  Drew is so unfiltered and the broadcast audience loves it. The social audience loves it,  he says. Viewers want someone who is authentic, and  they don't want the patina, they don't want the BS,  he says.  They just want real.