As the Toronto Film Festival this year launches TIFF: The Market, its official bazaar for global film, TV series and immersive content, fest organizers have also rolled out an accompanying financing and co-production forum, the International Financing   Project Market (IFPM).

That's part of a bigger plan, says Geoff Macnaughton, vp market programming and theatrical and programmer of Primetime at TIFF.

Macnaughton explains that offering two markets - one for film, series and immersive projects in development, and another for completed and varied media content - is intended to provide the wider industry with what it needs to survive and thrive in an increasingly global and multiplatform media business.

The TV series showcase at TIFF includes Mike Flanagan's Carrie, a reimagining for Prime Video of Stephen King's classic novel; American Hostage, the psychological thriller series for MGM+; and Yaga, the Carrie-Anne Moss and Hudson Williams supernatural mystery series.

The IFPM, as a cornerstone of The Market, has TIFF taking over the International Financing Forum (IFF), a co-production market that for 20 years was run by Ontario Creates during TIFF's 11-day run.

Ontario Creates remains a presenting partner of the IFPM, with Karen Thorne-Stone, president and CEO of the provincial media support agency, welcoming TIFF expanding on the success of her longtime IFF event.  Together, we look forward to creating new opportunities for Ontario and international producers to connect, finance and bring compelling projects to audiences around the world,  she says.

The Hollywood Reporter spoke to Macnaughton ahead of the Toronto Film Festival about becoming both a film and talent showcase and having two content markets in its quiver.

Toronto will become a market-first festival this year. How does a returning International Financing   Project Market fit into that offer to the industry?

When building the market, some of the important things for us were: How do we create a future-thinking market; another question we were asking ourselves was how do we create more opportunities for producers; the third

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