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Emma Chamberlain's months-long hiatus from the internet is not because she's  disappearing and being fucking lazy.  More importantly, it's not forever.

 I don't want to continue living like this necessarily, where I'm pretty offline,  Chamberlain tells Variety.  I want to create things. I want to figure out a way to do this job in a way that is mentally healthy, and I do believe I can figure it out. 

For the past six years this has looked like her building her first company Chamberlain Coffee, a DTC mail-order brand that this past May finally opened its first brick-and-mortar storefront. The Los Angeles-based cafe, which has been in progress since the company's founding, finally exists in a  way that truly embodies what I have always dreamed a cafe of mine would,  Chamberlain says.

 From interiors to the dynamic with the baristas to the team that we built around it, everything about it, even the location, everything about it,  Chamberlain says.  We took our time. My God, did we? But that can be worth it because if you do that, it can become what you've always wanted it to be. 

It didn't take long for her to realize that tying the company's success to her personal prominence was also unsustainable and potentially damaging. The  beautiful  balance she's established with the brand while  building the boat as I'm sailing it  is to be involved casually without needing her, the founder, at the forefront of every campaign.

Now that the cafe is up and running, she can proudly decrease her involvement. She acknowledges that as founder and company namesake, it doesn't  necessarily make sense for me to be completely invisible,  but  if the cafe is as amazing as I want it to be, it will promote itself to an extent. 

Now, Chamberlain Coffee has launched its second collaboration with Pinterest with the Pinterest Predicts 2026 trend  Wilderkind.  Inspired by the trend's focus on nature, whimsy and outdoor connection, the collection features an almond-flavored bl

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