After just under a year in her new role as president of Nintendo of America, Devon Pritchard is ready to share elements of her master plan for the beloved Japanese gaming company. At the center of her strategy is the relative youth of Nintendo's Switch 2, which undeniably puts the company ahead of gaming console competitors (Xbox and PlayStation) that are still stuck at the end of their older-model life cycles.

 We're just at the beginning of seeing what Nintendo Switch 2 can do,  says Pritchard, who took over for longtime Nintendo of America chief Doug Bowser in January.

Compared with its first-generation predecessor, the Switch 2 has improved graphics and better processing power, allowing for new styles of play.  That opens up a number of different ways for the developers to create experiences that can only be found on Nintendo Switch 2,  she explains.

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Devon Pritchard at the Variety Entertainment   Technology Summit presented by EY held at Four Seasons Hotel Los Angeles on September 17, 2026 in Beverly Hills, California. JC Olivera/Variety

Switch 2's more powerful capabilities are among the reasons Microsoft's Activision is bringing the  Call of Duty  franchise back to Nintendo consoles for the first time in more than a decade. This fall, it will launch  Call of Duty: Modern Warfare 4  on Switch 2, in addition to its releases on Xbox and PlayStation systems - a clear signal that Nintendo's latest system can hold its own in fast-paced action games.

Sales of Switch 2, released in June 2025, have topped more than 23 million units to date. Nintendo has released hundreds of titles for the platform, ranging from first-party hits like  Mario Kart World  to third-party games like  Resident Evil Requiem. 

 We have historically said that Nintendo is for ages 5 to 95, and that continues to be true,  Pritchard says.  We want to provide a diversity in terms of the types of experiences that you can have on the game system, and that's really important for us.  Some gamers are excited about role-playing game  Fire Emblem: Fortune's Weave ; others want to talk about the cozy  P
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