Made By Us Studios co-CEO Tanya Cohen said in a statement that vertical series are  the next evolution  for creators.  The opportunity isn't to make smaller versions of television - it's to build an entirely new premium storytelling language around the way audiences actually consume entertainment today,  Cohen added.  TikTok understands that behavior at a global scale, and together we have the opportunity to build franchises with creators who arrive with audience, community and cultural relevance already built in. 

TikTok's deal with Hoorae Media started big earlier in the year with Screen Time, a hit microdrama about a terrible double date. The series, starring Xavier Avila, Jasmine Luv, Eric C. Lynch and Brittney Jefferson, has earned nearly 580 million views globally since it premiered in April.