Art of Play is taking advantage of a moment like this.

Amid the Brooklyn store's viral drama with Kelly Clarkson over a singing bird, co-owner Adam Rubin has raised the product's value from $15,000 to $15 million.

Rubin pointed out to The Post on Tuesday, that the item's price has gone up because  in the past 72 hours, Molly, a singing bird automaton, has become the most famous singing bird automaton in the world. 

8 The bird at the center of the Art of Play store's drama with Kelly Clarkson (pictured above in September 2023) is now worth eight figures. GC Images

8 The item now has a whopping $15 million price tag. Gregory P. Mango for NY Post

Clarkson, 44, inquired about buying Molly while visiting the curiosity shop on Saturday, as seen in security camera footage.

According to the store's Instagram statement Monday, the singer was told the bird was  permanently attached to the wall  and  owned by the creator of the machines, a brilliant artist named Bliss Kolb who lives in Seattle. 

While the  American Idol  alum was given the opportunity to buy the bird for $15,000 or take a similar one  home that day  for $2,000 instead, she promptly exited.

8 The product was initially $15,000. Gregory P. Mango for NY Post

8 However, co-owner Adam Rubin pointed out,  In the past 72 hours, Molly, a singing bird automaton, has become the most famous singing bird automaton in the world.  Gregory P. Mango for NY Post

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Clarkson dubbed the interaction a  Pretty Woman  moment in a scathing tweet Saturday, referencing the 1990 Julia Roberts film in which her Vivian Ward character is snubbed at an expensive store.

The  Voice  coach has since blasted the associate she dealt with as  condescending  - and argued against the establishment's  narrative  of how the interaction went down.

Rubin accused the Grammy winner of  a
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